The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in it's image. This book reveals how.