Billion Dollar Loser: The Epic Rise and Fall of Adam Neumann and WeWork
Описание
In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus office space for the burgeoning freelance class. Over the course often years WeWork attracted billions of dollars from some of the most sought-after investors in the world, creating a global real estate empire. Yet the breakneck speed at which Neumann built
his company would be matched by WeWork's equally spectacular and public implosion in 2019.
BILLION DOLLAR LOSER lays bare the internal drama that troubled the company, moving between the worlds of New York real estate, Silicon Valley venture capital and the force-field of spirituality and ambition erected by Neumann himself, Culminating in a day-by-day account
of the five weeks that led up to WeWork's botched IPO and Neumann's dramatic ouster, this is the full inside story of one of the most audacious - and improbable - rise and fall in business in decades.
Hodder & Stoughton
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