Mario Testino selects his finest male portraiture from the past 30 years. As costume, gender play, photojournalism, and fashion collide, this Eden of male allure is testimony both to Testino's unfailing eye for immediacy and elegance, and to the evolution of male self-expression over the past three decades.

"The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body."

From Rio to London, Cusco to Seville, Mario Testino is renowned for his free-spirited chronicles of dress and demeanor. In SIR the influential photographer presents over 300 photographs in his search to define the allure of men.