This oversize book contains some of the most beautiful and iconic posters from La Belle Epoque, to the golden age of the 1920s, through to the Cubist and Expressionist-infused 1930s and ‘40s.

Thanks to the invention of lithography, from 1880 on, the poster became a dominant form of advertising in Europe, Great Britain, and the United States. Although originally meant to be ephemeral, because of their timeless beauty, these works have now become iconic. Here are the most beautiful and eye-catching of those vintage posters, including Toulouse-Lautrec’s and Alphonse Mucha’s exquisitely embellished paintings of pretty girls