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About this item WHY PURA? Pura focuses on safety, durability, ease of use, and eco-progressive consumption. Our revolutionary design not only eliminates plastic components but provides much-improved functionality. We are the first and only line of plastic-free juvenile bottles that have achieved the MADESAFE Certified rating. Plus, our One Life… One Bottle systems, which allow any lid to fit any bottle through every life stage, are a great way to help save our planet and help rid our oceans of waste. BPA &